daughter of a therapist
turned strategist
People need therapy, brands need strategy
I have always been inspired by mom being a therapist, as it has led her to better understand humans and how to help them. Since I decided to work in advertising, I thought that our career paths couldn’t be further apart.
I then realized that therapy and strategy couldn’t be more similar. Just like people need therapy to be their best selves, brands also need their own “therapy”. It just goes by a different name: strategy. With the right kind of help, a brand can take off and reach heights previously thought unattainable.
About me
Ever since I was a little girl I’ve been asking why. “Why are all of our cars white?” “Is our cat really on a cat farm?” “Why do I have to make my bed if I’m just gonna get back into it tonight?” The world was just one big puzzle, and I needed to solve it. In junior high I became obsessed with Apple. More specifically, Apple’s hour long seminars detailing their technological advances in their new products. My parents thought I was a gifted engineer in the making, but I never even wanted the products and eventually left this obsession for a new one. Makeup. When I found out Burt’s Bees made tinted lip balms, I immediately went online and examined every single color and wondered why someone would choose Red Dahlia over Zinnia? I needed to know. Not because I was going to be wearing it anytime soon (still don’t) but because there has to be a reason. That’s how I feel about everything. Every piece of knowledge I uncover in my questioning is just another piece of a puzzle, and eventually you get to see the whole picture. I’ve come to realize that advertising is a big puzzle, and with the right pieces a beautiful work can be made. What puzzle piece am I? The strategist.